June 1, 2016
The Greek National Tourism Organization (GNTO) announced it will collaborate with Yahoo and the Travel Channel in order to generate even more tourism for this 2016 season.
Working together with Yahoo, the GNTO will orchestrate three-month campaigns for several countries. The organization will target the United States, United Arab Emirates, Saudi Arabia, Qatar, Oman and Bahrain.
The Travel Channel is to participate by screening five adverts, all in English and airing around one-minute long to its viewers in Europe, the Middle East and Africa. They will show the five adverts 129 times each, as they focus on Greek gastronomy, sun-and-sea holidays, city tourism, luxury tourism and lifestyle.